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2011–2015 Strategic Pillars
IMPACT & PARTICIPATION:
Scouting’s programs reach and make a life-changing difference with kids of all backgrounds and communities.
RESOURCES & FINANCES:
The Boy Scouts of America is financially sound at all levels of the organization through a balanced funding model. Funding is not a barrier to providing programs that fulfill our mission.
BUILDING OUR BRAND:
The Boy Scouts of America is known and valued by the people of our nation. Our brand is so recognized and respected that it empowers our members and enables our success.
DYNAMIC & RELEVANT PROGRAM:
Scouting’s programs are exciting, culturally relevant, and appealing to today’s youth; attracting them at an extraordinary rate and retaining them longer.
INNOVATION & TECHNOLOGY:
Scouting uses innovation and technology to support the strategic pillars and to increase the impact and potency of the Scouting movement. All members of Scouting are connected with the right information and technology tools anywhere, anytime, to any device.
YOUTH ADVOCACY & STRATEGIC RELATIONSHIPS:
The Boy Scouts of America is recognized as an advocate for youth and youth issues. We are known by our members and America’s families and communities as a resource for leadership, encouragement, and programs that benefit our country’s youth. The strategic relationships of the BSA extend far beyond those with our traditional chartered organizations and keep Scouting relevant and adaptive.
LEADERSHIP EXCELLENCE & CULTURE:
Scouting’s youth, volunteer leaders, and employees exemplify leadership excellence across all aspects of the movement.
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