Positive Public Relations PDF Print E-mail

scoutforfoodWhat is public relations in the Boy Scouts of America?

  • Promoting goodwill in the community.
  • Reinforcing the image of the Boy Scouts of America as a positive force in the development of happy and healthy young people.
  • Promoting our comprehensive youth development programs.
  • Responding consistently to negative publicity.
  • Communicating internally among volunteers, families, and chartered organizations.
  • Promoting special events, camporees, pinewood derbies, courts of honor, and community service projects. They are all public relations events.

Every unit, family & individual shares in the responsibility of promoting Scouting

People in the community are eager to hear positive stories. They want to see their neighbor who has earned his Eagle Scout Award. They want to see a photograph of Troop 272 collecting food for the local food bank. They want to see Cub Scouts excited as they race their pinewood cars at the local mall. Take a look at the Unit Public Relations Brochure to discover how you can positively impact membership growth, financial contributions, and volunteer recruitment for your unit.

We continue to achieve top marks in our marketing initiatives to help boost membership and financial stability. A big thank you to the volunteers and staff that helped us make a difference in 2010.

Council Earns National Marketing Awards 

- Best Public Relations - Moulds Press Conference
- Best Finance Support Material - Spring Direct Mail
- Best Friends of Scouting Brochure
- Best Collateral Material - Bill Gates event
- Best Web site
- Best Multicultural Marketing- COIP program


Council approved logos,
more coming soon. Click here for the new 'Scouts Meet Here' guidelines. ScoutsMeetHere-emailfleur-transWEB