Congratulations to the Chief Seattle Council! 2019 was another success in membership growth. We grew in registered youth for the fifth consecutive year.
Over 500 Lions and 1000 Tigers were welcomed. Together we registered more girls into Cub Scouts than any other Council in the Western Region. With more boys and girls entering our program in Cub Scouts, we can use the momentum to expand our other programs: Scouts BSA and Venturing. Did you know:
- 93% of youth in troops began their journey in Cub Scouts
- In the 2017 class of Eagle Scouts, 55% were registered as a Tiger at one time
Scouts BSA formerly known as Boy Scouts welcomed girls in February 2019. In 10 months we started 39 units and registered 401 girls in those troops. Starting a new unit is always challenging. Thank you to everyone involved in getting this done, and getting it done right. Chief Seattle was third in the Western Region for the number of girls registered in Scouts BSA.
WELCOMING OUR NEWEST FAMILIES Remember to welcome our new families and scouts each and every meeting. Send all new Cub Scout families to our New to Cub Scouts? page that contains a lot of great information to help families get started successfully. New to a troop? We have got that covered too. Check out our New to a Troop? page.
BE A NEW MEMBER COORDINATOR The New Member Coordinator volunteer opportunity was created after listening to parents who are currently serving in their units. The position can be filled by more than one person which appeals to many adults who are currently participating in our programs with their child. To learn more check out the information found on the Marketing and Membership Hub at Scouting Wire. Training for the position can be found at the BSA Learn Center on My.Scouting.Org.
How do we know that being part of the program really works when talking about positive character development? Because we prove it. Check out the 2015 from Tuft's University study that tracked youth involved in Scouts along with those who are not involved. A summary of the results can be found here.
Check out the Marketing and Membership Hub. A great resource with recruiting tools, resources and materials to help build and strengthen your unit. Find out how to use social media to get your message out. Review recent case studies on recruiting techniques used in other parts of the country and how what they found can help you!
Inside information to share about Boy Scouts of America:
We all believe that being involved with Boy Scouts helps build a better youth and now there is proof of character development. Check out the study released in 2015 from Tuft's University that tracks youth involved in Scouts along with those who are not involved. A summary of the results can be found here.
Get to know the families in your community: MILLENNIALS
Millennials, or Generation Y, is a term used to describe those who reached adulthood around the year 2000 or after. To attract Millennials and their families to the Scouting program we need to understand their needs, desires and outlook on life. Millennials are looking for a long term commitment to a program that is well-organized and easily fits into their lifestyle. We are that program.
Here is some information on Millennials to help with communication:
- The Marketing Toolbox on the National Site: "Millennials & Why They're Important to the BSA"
- Welcoming Millennial Moms to Cub Scouting click here
- Recruiting Millennial Parents: What We Know and What We Can Do pdf click here
- Wikipedia: Millennials
- The Washington Post: "Eight Things Millennials Want and Don't Want"
- Survey: Most Millennials Find News Via Social Media
Always, always, always encourage the kids to #BringAFriend along!
A 2013 survey of 1600 families found that more than half of parents agree with the statement: "The BSA offers life changing experiences you can’t get anywhere else."
The top two reasons families told us they join Scouting:
- Confidence and character building
- Scouting encourages leadership and exposes kids to a broad range of hobbies and skills
EVERYONE is responsible for building our membership base. The number one reason given why families do not join is because no one asked. Ask a family to join today!
"A company's most valuable customers are customers who are both excellent buyers and marketers." - Harvard Business Review
A strong unit will attract families. A strong unit has a plan and involves everyone. Here are some tools to help a unit get started on being the best they can be:
- New Member Coordinator
- 2019 Chief Seattle Market Analysis
- 2019 Chief Seattle Market Analysis by Zip Code
- Update PIN on BeAScout and activate online application
- Educate yourself:
- Recruiting workshops in individual districts
- Program and Training Conference classes
- District Executive